What is TikTok?

TikTok is one of the fastest-growing social media platforms in the world.

TikTok caters to short-form, video-sharing that allows users to create and share 15-60 second videos, on any topic.

At the time of writing, TikTok has over 1.4 billion users worldwide and is a popular and highly effective marketing channel, especially for new affiliate marketers.

How Does Affiliate Marketing on TikTok Work?

Affiliate marketing on TikTok works much as it does on other social platforms. TikTok is merely a channel to get your message (in this case a TikTok) in front of your audience.

TikTok is a short-form video content platform and has many advantages over other social media platforms. It is one of the fastest platforms to go viral and content production (short-form) video is one of the easiest content generation types out there.

Given the short-form video, it’s a great training ground for affiliate marketers to learn how to quickly and effectively create a hook, hold their audience’s attention and deliver a call to action.

How to Use TikTok for Marketing

TikTok like any other social media platform is an excellent place to market your business. However, it’s important to realize that the audience on Tiktok is much different than audiences on other platforms, in terms of their expectations.

Successful and popular TikToks are short, hold the viewer’s attention, and are entertaining or educational. Each genre within TikTok has it’s own style and approach. The best way to get started using TikTok is to search out your topic/theme and within the TikTok app, find the videos which have performed the best and analyze them. Then take what you have learned from reviewing successful TikToks in your niche and try and replicate it.

Steps to Affiliate Marketing on TikTok

Marketing on TikTok is likely one of the easiest and fastest methods to deliver your marketing message and drive affiliate sales.

Here is all that needs to be done:

  1. Create a TikTok account
  2. Create a link in your Bio to your affiliate offer
  3. Make Tiktok videos on the topic related to your offer.

While this is a highly simplified approach, Tiktok marketing has become a highly effective marketing channel for affiliate marketers of all products. With the large audience of TikTok and its global reach, it can be a highly lucrative marketing channel, especially for starting out in affiliate marketing.

TikTok Marketing Strategy

When it comes to developing your TikTok marketing strategy, it’s essential to your success to focus on a narrow niche. With TikTok, it is possible to easily create many TikTok accounts. The type of accounts that work the best of one focused on a specific theme or interest (hobby).

Step 1:

Define your theme/niche or area of focus for your TikTok account. The more niche and specific the theme, the better. With over a billion users, there will be people who are interested in your topic.

Step 2:

Find affiliate offers that are related to the theme of your account that can promote on your TikTok channel. High Ticket (in the sense of recurring revenue) which does back are software products and subscriptions.

Step 3:

Create content around your topic and theme. This is where you learn to build your marketing skill. Remember affiliate marketing is all about putting a suitable product in front of an audience. This is the most important skill you will need to develop.

Best Affiliate Programs for TikTok

The best affiliate programs with the largest income potential are:

  • Software Subscriptions (Tools that help businesses save time and money)
  • Training and Education Courses

The greatest benefit of marketing software subscriptions is they are often recurring monthly revenue and can last for the lifetime of the customer. Training and education courses typically offer excellent affiliate commissions (30%-50%) and typically have a high price tag. The best training and education courses to offer are those directed to businesses to help them grow their business.

Step 1: Create Your TikTok Account

Creating a TikTok account only takes as 1-2 minutes and all that you need to create a new account is a mobile phone with the TikTok app downloaded, and an email address (to confirm your account).

When creating your TikTok you will be asked for a user name. Bear in mind, it is possible to change your username but this can only be done once every 30 days.

Step 2: Create a Link in Your Bio

To create a link in your Bio you need to first have at least 1,000 followers. In the meantime, while you are increasing your follower account, you can add a text link.

The link you use (when clicked) will direct users to the affiliate offer. It’s recommended that you purchase a domain name (preferably .com) and have this domain name redirect to your affiliate offer.

If you have many offers (recommended) then it’s often better to use LinkTree than on the LinkTree account redirect users to your specific offers.

Step 3: Create a TikTok Every Day

Your ability to create compelling and interesting TikToks will be the driver of success when using this marketing platform. If you have never used TikTok, don’t worry, the learning curve is low and you don’t need to show your face.

The best way to make viral TikTok is to find other TikToks related to your topic which have already gone viral and then mimic their approach. Making TikToks is a skill that will evolve over time.


Your marketing channel will be the greatest factor in your success in affiliate marketing and it is important to choose a marketing channel that is well-suited to you as a content creator.

TikTok is one of the best marketing channels to use when starting affiliate marketing and is an excellent method to hone your content creation skills. If you are just starting out in affiliate marketing, strongly consider using TikTok as your primary marketing channel.

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